Top 5 Beauty Retail Apps Performance in Latin America Q4 2021

In Q4 2021, the top 5 beauty retail apps in Latin America showed varying trends in downloads and active users, as reported by Sensor Tower. Below, we delve into the performance of each app across both iOS and Android platforms.

O Boticário experienced notable fluctuations in weekly downloads, starting at 82.6K and peaking at 299.9K in the week of November 22. The app's weekly active users also saw a significant increase, rising from 755.2K at the beginning of the quarter to a peak of 1.42M in late November, before stabilizing around 887.9K by the end of December.

Natura (Oficial) showed consistent growth in weekly downloads, with numbers growing from 40.8K at the start of October to 138K in the week of November 22. The app's weekly active users mirrored this trend, increasing from 329.6K to 488.2K in the same period, before slightly dipping to 377.3K by the end of the quarter.

Beleza na Web - Cosméticos saw a sharp increase in weekly downloads, reaching 121.4K in mid-November from a starting point of 8.3K. Weekly active users followed a similar upward trajectory, peaking at 316.2K in late November before settling at around 209K by the end of December.

Época Cosméticos: Loja Online experienced a significant rise in weekly downloads, hitting a high of 145.1K in the week of November 22. The app's weekly active users also increased considerably, from 156K at the beginning of the quarter to 298.7K during the same peak week, eventually adjusting to 161.2K by the end of December.

SEPHORA: Maquiagem e Perfumes had a steady increase in weekly downloads, starting at 8.8K and reaching 26.3K in late November. Its weekly active users grew from 21.9K to 60.8K in the same timeframe, stabilizing around 51.3K by the end of the quarter.

These insights reflect the dynamic nature of the beauty retail app market in Latin America. For more detailed data and further insights, visit Sensor Tower.